How it Works: Outsourcing ROI Calculator If you’re intrigued by the idea of saving by marketing outsourcing, contact us, and we’ll share our Marketing Outsourcing ROI calculator with you. Step 1: Decide what you want to outsource We have clients that work with us in one area (say, web content writing) and others that work [...]
Can marketing outsourcing work for the long-term? B2B marketing outsourcing is a great way to build a strong marketing presence at optimal cost. Yet for many companies, the very phrase “marketing outsourcing” is counterintuitive. While companies regularly work with agencies on one-off projects, like building a website, collateral development, or managing SEO/PPC campaigns, management is [...]
Achieving believability in marketing. Continuing with our recent theme of writing credible marketing copy, I’m excited to share with you Mashable’s HOW TO: Make Your PR & Marketing Believable. This article covers Rohit Bhargava’s Mashable Connect 2011 presentation on ’Likeonomics’, a term he has coined to describe our current ‘affinity’ economy where “the most likable people, ideas and [...]
The Beauty of Data Visualization Earlier this week I came across this TEDTalk on The Beauty of Data Visualization by David McCandless and thought it too inspiring not to share. We are avid enthusiasts of data visualization here at MarketPlane (see our post on infographics) and McCandless does an excellent job of wrapping science around [...]
Lead with confidence. In a previous post we gave you 5 tips on how to simplify your marketing copy. Today, we’re going to pick up where we left off by offering suggestions on how to write with confidence and credibility. As technology marketers, winning over prospects takes more than selling a product or service. It [...]
Technology marketers face a daunting task – conveying the complex value proposition of their product or service in a meaningful way. To do this many marketers attempt to woo their readers with content as complex as the idea. They go overboard with fancy jargon and use phrases with more adjectives than fact. Instead of winning [...]
Learn how to ‘cultivate’ an idea, not sell your PowerPoint. I spent some time on this Friday afternoon thumbing through one of my favorite books on creating presentations – Slide:ology The Art and Science of Creating Great Presentation, by Nancy Duarte. Doing so inspired me to check out her website for recent updates on her [...]
How far is your social reach? At MarketPlane, we devote a lot of time to managing social media strategies, and we’re always on the look out for tools to measure our social reach. During my research I came across Klout, a free web-based application for measuring social influence, and decided to check it out for [...]
A quick and easy marketing platform? We were recently on the lookout for a marketing automation tool. As a B2B marketing agency, our emailing needs aren’t as complex or frequent as perhaps a more sales-focused organization. What we needed was a simple application that would allow us to create and send email campaigns on the [...]
B2B companies have a story to tell A recent McKinsey Quarterly featured an interesting case study and interview with Jennifer Aaker and Andy Smith, the authors of The Dragonfly Effect. Using the example of how non-profits leverage social media with effective storytelling, they offer some helpful ways that companies can do the same. The concept [...]
