A recent blog post by Caroline Ruggiero, the Customer Enablement Manager at Marketo, has challenged me to ‘re-think’ my approach to email marketing. In her post, Ruggiero brings up a good point regarding the ideal time to send an email blast – if there is such a thing. Marketers past and present have devised their [...]

This past Spring, we started doing a couple of interesting multimedia projects for our clients where we repurposed their webinar content into small, bite-sized snippets that could be easily shared across social media channels.
The projects were so successful, that we’ve decided to launch our ‘webinar repurposing’ as a service called MarketPlane Webinar Concentrate. Although it’s [...]

Yes, it can be done. Social Media Marketing (SMM) is not a black hole in the marketing budget. And if you haven’t already started, its not too late to begin now. We see SMM everywhere and we see it done successfully. From our own work and conversations with clients and prospects, case studies we’ve seen [...]