I attended the TechTarget Online ROI Summit ‘09 East yesterday in Boston. Thanks to the TechTarget organization for a complimentary invite.
Here are my takeaways from the event -
The shift to online media is showing up in the topline and bottomline of media publishers like TechTarget. In a year where more than 120 print magazines closed shop in 2008,  TechTarget [...]

In our last post we discussed the basics of evaluating the ROI of a technology purchase. Now let’s make that abstract discussion somewhat real by taking a deeper look into a case study for IT Management investments.

One of the main tests for any technology purchase today is its ability to deliver the targeted level of Return on Investment (ROI). Simply put, ROI is the estimated gains (or losses) that are the result of a given investment. 
Acquiring a new technology that can increase operational efficiency (and therefore reduce ongoing costs) or improve business productivity (and drive higher [...]