This post is all about conversion. We’ll assume you’re already getting traffic to your website through any number of mechanisms including SEO (organic & paid), advertising, media links, WOM (word-of-mouth),  partner websites, etc.
First question: are enough of your website visitors converting (doing what you intend them to do by taking some action)? If not, what [...]

Hands down, the corporate website is the best way for technology marketers to reach prospects. Designed to engage the IT professional, it’s the best platform for articulating and presenting your message. It also includes all your relevant call to actions, whether online demos, white papers, or brochures – which convert prospects into qualified leads. Put simply, the corporate website is where effective technology marketing happens. And because of its importance in the lead generation chain, marketing organizations spend a significant portion of their budget on channels (print, online, social media), which direct prospects to their site.

So how do we measure our website bang for the marketing buck? And, are we really getting the return we need on our website investment? Let’s take a look at what tools, new and old, are available to measure our website effectiveness.