This past Spring, we started doing a couple of interesting multimedia projects for our clients where we repurposed their webinar content into small, bite-sized snippets that could be easily shared across social media channels.
The projects were so successful, that we’ve decided to launch our ‘webinar repurposing’ as a service called MarketPlane Webinar Concentrate. Although it’s [...]

Yes, it can be done. Social Media Marketing (SMM) is not a black hole in the marketing budget. And if you haven’t already started, its not too late to begin now. We see SMM everywhere and we see it done successfully. From our own work and conversations with clients and prospects, case studies we’ve seen [...]

In our last post we looked at the drivers behind the growth in datacenter power consumption and the efforts by some of the major IT players to rein that in. In this post we will take a look at the innovative new startups that are at the forefront of the greening of IT management. Notable [...]

Traditionally, IT management has focused on optimizing the use of hardware equipment and software while paying little attention to the cost of facilities, power and cooling. Understandably so, as funding for facilities came from a different part of the IT budget and did not directly impact application or systems teams. Likewise, none of the major IT management applications possess [...]

We are seeing a number of recent announcements on enabling IT management products for MSP’s. While software sales at the top of the heap are getting squeezed given the shrinkage in capex budgets, small and mid size businesses and enterprises are outsourcing the management of their infrastructure to MSP’s as an exercise in cost-cutting. In fact, according [...]

The application testing and automated software quality (ASQ) sector has quietly undergone a metamorphosis over the past decade. It’s a classic case study in industry consolidation via vertical integration.
At the beginning of the decade the ASQ industry – especially for distributed systems was populated with standalone players. 
 

Are you a B2B technology marketer exploring how to use Social Media to promote your company, products and brand? We invite you to watch our On Demand webinar, which covers the following key points:

Why B2B marketers should build Social Media campaigns
Best practices and case studies on social media successes from the B2B technology segment
Examples and [...]

The news of the week has certainly been the announcement by Oracle of its agreement to purchase Sun for $7.4B. After the much publicized negotiations with IBM that fell through last week, this was surprising - yet, much in the character of Oracle’s bold and big acquisition style. Oracle has acquired around 50 technology companies worth more than $40B [...]

I attended the TechTarget Online ROI Summit ‘09 East yesterday in Boston. Thanks to the TechTarget organization for a complimentary invite.
Here are my takeaways from the event -
The shift to online media is showing up in the topline and bottomline of media publishers like TechTarget. In a year where more than 120 print magazines closed shop in 2008,  TechTarget [...]

Last week, Gartner released a report discussing four different ways enterprises can use Twitter for business. The two obvious methods include “Direct,” where the company uses a Twitter account as a direct marketing and PR channel, and “Indirect,” where employees Tweet as representatives of the company.