Clean Up Your Marketing Content By Making it Pretty, Witty, and Wise

I stumbled across a couple of interesting polls this week pertaining to social media marketing.
Pivot Conference surveyed a group of brand marketers targeting the 18-34 demographic and revealed that more than 87% of them will increase social media marketing spending in next 12 months. While the overall results indicate that these marketers are enjoying positive [...]

This past Spring, we started doing a couple of interesting multimedia projects for our clients where we repurposed their webinar content into small, bite-sized snippets that could be easily shared across social media channels.
The projects were so successful, that we’ve decided to launch our ‘webinar repurposing’ as a service called MarketPlane Webinar Concentrate. Although it’s [...]

Thanks to the many avenues of social media integration, we now have more direct conduits to our prospects, clients and industry experts than ever before. And when nurtured consistently and strategically, this diverse group of individuals can help contribute valuable content for our business resources.

Yes, it can be done. Social Media Marketing (SMM) is not a black hole in the marketing budget. And if you haven’t already started, its not too late to begin now. We see SMM everywhere and we see it done successfully. From our own work and conversations with clients and prospects, case studies we’ve seen [...]

As you know, Social media is seeping into new facets of our life literally every day. In fact it has walked into your living room, without you probably noticing it. Right on your HDTV screen! Twitter, Facebook, Flickr and a gamut of other popular applications are available on your TV screens for a combined social experience where you are [...]

As B2B tech marketing consultants, we spend a good deal of our time talking to companies about their product marketing strategies. Many companies we talk to are already engaged in social media marketing, however, a fair number are not. In most cases, these companies “plan to do social media marketing”, but haven’t had the time [...]

Are you a B2B technology marketer exploring how to use Social Media to promote your company, products and brand? We invite you to watch our On Demand webinar, which covers the following key points:

Why B2B marketers should build Social Media campaigns
Best practices and case studies on social media successes from the B2B technology segment
Examples and [...]

I attended the TechTarget Online ROI Summit ‘09 East yesterday in Boston. Thanks to the TechTarget organization for a complimentary invite.
Here are my takeaways from the event -
The shift to online media is showing up in the topline and bottomline of media publishers like TechTarget. In a year where more than 120 print magazines closed shop in 2008,  TechTarget [...]

Last week wrapped up the 5th annual Web 2.0 Expo in San Francisco – the place to be for the movers and shakers of Social Media. Although attendance was down (as is the trend), there were many interesting discussions and presentations on the changing shape of Social Media – which may very well effect the [...]