Clean Up Your Marketing Content By Making it Pretty, Witty, and Wise

I stumbled across a couple of interesting polls this week pertaining to social media marketing.
Pivot Conference surveyed a group of brand marketers targeting the 18-34 demographic and revealed that more than 87% of them will increase social media marketing spending in next 12 months. While the overall results indicate that these marketers are enjoying positive [...]

Thanks to the many avenues of social media integration, we now have more direct conduits to our prospects, clients and industry experts than ever before. And when nurtured consistently and strategically, this diverse group of individuals can help contribute valuable content for our business resources.

For many, SEO is a four letter word referring to a daunting and painstaking process. The truth is it doesn’t have to be. I enjoyed a recent Duct Tape Marketing podcast called “Is SEO Copywriting Just Good Copywriting?” with Brian Clark, founder of copyblogger and Scribe, which offers  interesting ideas about effective SEO copy. Here [...]

First a few words on MarketPlane. The last year has been great, but 2010 promises to be even better. We have worked across multiple markets and dimensions - commercial and open source software, SMB and Enterprise, traditional media and new Social media, and  from strategy to demand generation. No doubt we have learnt a lot of new things on the way [...]

Yes, it can be done. Social Media Marketing (SMM) is not a black hole in the marketing budget. And if you haven’t already started, its not too late to begin now. We see SMM everywhere and we see it done successfully. From our own work and conversations with clients and prospects, case studies we’ve seen [...]

As B2B tech marketing consultants, we spend a good deal of our time talking to companies about their product marketing strategies. Many companies we talk to are already engaged in social media marketing, however, a fair number are not. In most cases, these companies “plan to do social media marketing”, but haven’t had the time [...]

Social media is rapidly changing the face of traditional B2B communication and PR as we know it. For example, it’s not unusual to see blog and Twitter discussions on the possibility of traditional PR being killed by Social Media. While firing your PR company may be a little drastic – it is certainly good to [...]

Tracking clicks and opens just doesn’t do it anymore; in today’s economy these metrics are too far removed from the end goal of a sale. They still tell us how well our campaigns are received, but as a standalone set of metrics to measure marketing effectiveness, they fall short.
So how should we measure ourselves? Our [...]

Online videos are an effective marketing tool because they acquire, engage and convert customers in a compelling way. In an interesting article in Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Networking news, David Rich of TurnHere says, “It [online video] offers … reach and emotional engagement with potential customers. And, [...]