As you know, Social media is seeping into new facets of our life literally every day. In fact it has walked into your living room, without you probably noticing it. Right on your HDTV screen! Twitter, Facebook, Flickr and a gamut of other popular applications are available on your TV screens for a combined social experience where you are [...]

As B2B tech marketing consultants, we spend a good deal of our time talking to companies about their product marketing strategies. Many companies we talk to are already engaged in social media marketing, however, a fair number are not. In most cases, these companies “plan to do social media marketing”, but haven’t had the time [...]

Last week wrapped up the 5th annual Web 2.0 Expo in San Francisco – the place to be for the movers and shakers of Social Media. Although attendance was down (as is the trend), there were many interesting discussions and presentations on the changing shape of Social Media – which may very well effect the [...]