An intriguing question came up in a discussion this week. Why do specialist IT management companies fare relatively poorly as compared to generalist solution providers? This is counterintuitive but is mostly true with some exceptions. Economic logic should dictate that specialist companies garner a higher premium because of the sophistication of what they do. But that [...]

As B2B tech marketing consultants, we spend a good deal of our time talking to companies about their product marketing strategies. Many companies we talk to are already engaged in social media marketing, however, a fair number are not. In most cases, these companies “plan to do social media marketing”, but haven’t had the time [...]

A recent article in the latest Harvard Business Review that focuses on Innovation in Turbulent Times set us thinking (full article available on subscription). What balance of right brain vs. left brain thinking do product manager’s in IT management companies need?
Granted that most often ‘right-brain’ creativity is associated with the design of consumer products where color, style, usability and [...]

The News in IT Management and Beyond is a column in our bimonthly MarketPlane newsletter. We’re including it as a blog post, because of it’s broad appeal to the tech community.
CA Acquires Assets of Cassatt    We covered the demise of Cassatt a few weeks ago. And now in the final act of the story, some [...]

Circa 2008-2009 has clearly been a challenging time for most companies across all sectors of the economy. While the performance of financial stocks have oscillated wildly in response to governmental action, tech companies have seen lesser volatility (at least from a Apr 08 – Mar 09 perspective). Note that all financial terms used here have [...]

In our last post we looked at the drivers behind the growth in datacenter power consumption and the efforts by some of the major IT players to rein that in. In this post we will take a look at the innovative new startups that are at the forefront of the greening of IT management. Notable [...]

Traditionally, IT management has focused on optimizing the use of hardware equipment and software while paying little attention to the cost of facilities, power and cooling. Understandably so, as funding for facilities came from a different part of the IT budget and did not directly impact application or systems teams. Likewise, none of the major IT management applications possess [...]