Last week wrapped up the 5th annual Web 2.0 Expo in San Francisco – the place to be for the movers and shakers of Social Media. Although attendance was down (as is the trend), there were many interesting discussions and presentations on the changing shape of Social Media – which may very well effect the way we market to the IT management community.

Here are a few posts about the event we found interesting -

Launch Pad: 5 New Social Media Products

The mini-Demo conference at Web 2.0 Expo, where five start-up companies pitched to a small panel of experts (Marshall Kirkpatrick of ReadWriteWeb, Matt Marshall of VentureBeat, and Anand Iyer of Microsoft)

The New York Times’ Take on Tim O’Reilly’s Keynote

Tim O’Reilly offers some thoughts on what’s going to come next; discussing five applications that he believes point the way to the future of Web 2.0

ReadWriteWeb’s interesting article on building sites around social objects

Jyri Engeström, co-founder of Jaiku and now Google employee, talks about building sites around social objects. What this means is that the social sites we visit today are not just friend networks – they’re also built around objects that connect people with shared interests.