We recently completed a successful email marketing campaign for one of our clients, and we thought it might be worthwhile to share some of the tactics and strategies we deployed. We classify a successful campaign as one that adds revenue to the pipeline. Its not just about key metrics such as high open and click [...]

With the explosion in the number of online tools to complement traditional methods of outreach – marketers now need to fine tune their strategy. Why use a megaphone when what is required is the one-on-one sharing of an insight with a prospect far along the buying cycle? Why look for larger crowds when you can identify which group among the milieu offers the highest potential buyers? Marketers now need to sharpen their communication – micro segmenting and micro targeting not just buyer profiles but their stage in the buying cycle.