As you know, Social media is seeping into new facets of our life literally every day. In fact it has walked into your living room, without you probably noticing it. Right on your HDTV screen! Twitter, Facebook, Flickr and a gamut of other popular applications are available on your TV screens for a combined social experience where you are [...]

Are you a B2B technology marketer exploring how to use Social Media to promote your company, products and brand? We invite you to watch our On Demand webinar, which covers the following key points:

Why B2B marketers should build Social Media campaigns
Best practices and case studies on social media successes from the B2B technology segment
Examples and [...]

Social media is rapidly changing the face of traditional B2B communication and PR as we know it. For example, it’s not unusual to see blog and Twitter discussions on the possibility of traditional PR being killed by Social Media. While firing your PR company may be a little drastic – it is certainly good to [...]

 
Social technologies have quickly gained prominence as an effective tool for B2B technology marketing. We have advised clients on launching new products using social media, generating demand for their products and services, augmenting or replacing their traditional PR outreach, and building customer loyalty through user community development. We have also been exposed to projects where social technologies have been [...]

In a Nielsen Online blog published last week, Twitter clocked in at a mind boggling 1,382% year-over-year growth rate. It’s seemingly everywhere and quickly becoming part of our daily culture. We read about it online, in newspapers, and it’s talked about on television. Kindergartner to senior citizen, by the end of 2008, we’d all heard of Twitter.
Now, [...]

With the explosion in the number of online tools to complement traditional methods of outreach – marketers now need to fine tune their strategy. Why use a megaphone when what is required is the one-on-one sharing of an insight with a prospect far along the buying cycle? Why look for larger crowds when you can identify which group among the milieu offers the highest potential buyers? Marketers now need to sharpen their communication – micro segmenting and micro targeting not just buyer profiles but their stage in the buying cycle.

I’m a fan of Seth Godin. His books and posts are concise, thoughtful, and almost always give me something to think about. Last week he wrote a post of particular interest to B2B technology marketers, entitled “The rational marketer (and the irrational customer).” In it, he wrote about the key problem B2B marketers face [...]