Saving time with one dashboard. As a B2B marketing consultant, I use a variety of online productivity tools to manage tasks and track metrics for me and my clients. We are always on the lookout for new tools to help us better manage our workload. Last week I came across a TechCrunch review on Geckoboard, [...]
An easier approach to tracking web presence. A couple of weeks ago, we gave you our two cents on Piwik, an open source web analytics tool. Now, we’d like to share how we think Piwik lives up to it’s reputation as an alternative to Google Analytics (GA). As B2B marketing consultants, analyzing site traffic is [...]
Collect your thoughts…online. Like many of you, my days are spent plowing though to-lists and coming up with new ideas on the fly. I am constantly jotting down action items, ideas and deadlines on random scraps of paper that inevitably go missing or get soiled with coffee stains. I do have a notebook on hand [...]
The year of the visual message From this marketer’s perspective, one of the most interesting things to come out of 2010 was the incredible rise of the infographic. It seems like they were everywhere. The community focused Good Magazine, featured more than 70 different infographics in 2010 and Mashable, the widely popular ezine on digital media, [...]
Track your Web traffic in real-time Tracking the activity on your website is critical for any business and the best way to do it is with a real-time analytics solution that can provide statistics on who’s visiting your site, how they got there, and what are they doing once they arrive. Like many companies, we [...]
A tool to bring your content to life As avid champions of visual storytelling (see our take on SlideRocket), we are constantly on the hunt for useful vehicles to help us design meaningful and attention-grabbing presentations. Our most recent solution of interest is Prezi, a web-based zooming presentation editor where you can create lively visual [...]
Prospect + Content = Sales Success The content you write for your Website is still one of the best ways to influence prospects. Afterall, it’s how most prospects find you the first time. We get a lot of questions from B2B marketers about how to better enable prospects and Web content to connect, so we [...]
Your message may be a square peg in a round hole. B2B technology marketers face a difficult challenge, they have to explain both the business value and the technical value of their product to their customers and prospects. And many do this by weaving the two stories together, to create one product and company message. From [...]
It’s not about you, it’s about them. Social Media 101 has taught us that one-sided broadcasting is a cardinal sin. Our world grows ever more social by the day and there’s no room or time for ‘all about me’ shows where we tell our audience why we think we’re great. Our role now is to [...]
The State of B2B Social Media A recent article from Mashable summarizes what B2B marketers think of social media marketing. Considering the results as a complete narrative, we see that B2B marketers acknowledge the inevitable role of social media, but they still feel they lack the resources and know-how to leverage available services effectively and [...]
