Can marketing outsourcing work for the long-term?
B2B marketing outsourcing is a great way to build a strong marketing presence at optimal cost. Yet for many companies, the very phrase “marketing outsourcing” is counterintuitive.
While companies regularly work with agencies on one-off projects, like building a website, collateral development, or managing SEO/PPC campaigns, management is often skeptical of long-term marketing outsourcing.
After all, how could external teams who are not connected to the business have the level of knowledge, strategic insight or day to day impact of an internal marketing team?
Our experience over the last 3 years has been quite the opposite. We’ve been fortunate to work with clients who’ve hired us to perform their strategic marketing leadership and operate as a seamless extension of their internal teams. And in several cases, we’ve been our client’s entire marketing team, responsible for every facet of planning to execution.
Why would they do that? Consider the results:
- Our analytics based approach has helped one of our client’s grow its revenue and profitability by 30-40% each year over the past two years. They will soon reach the $100M mark.
- Another client is a recognized industry leader, growing at over 50% with many influential international and brand name customers.
- We’ve helped a number of our clients reposition, restart and even get acquired.
- And at a minimum, we’ve helped our clients exceed their business objectives while providing a professional, high quality, and demand inducing market presence.
Consider the other benefits
- Our clients have reduced their marketing staff costs dramatically, in some cases by over 100%.
- By working with us, our clients have brought in new skills, insights, and best practices to their teams across every marketing function. After all, we develop and execute strategies across multiple industry and technology sectors and while we guard all client data securely, many of the successful strategies help us get better with every diverse project exposure.
- When our clients need a marketing project completed in a short time-frame, hiring and training the right team members involves huge time, effort and recruitment cost. Working with us eliminates all that hassle.
- We give our client’s senior marketing leadership or executive team peace of mind. Our clients will speak to our commitment, loyalty and quality of work and ultimately our results.
Maybe you should consider marketing outsourcing
Contact us and find how we can energize your marketing organization and improve your business results.
