How it Works: Outsourcing ROI Calculator
If you’re intrigued by the idea of saving by marketing outsourcing, contact us, and we’ll share our Marketing Outsourcing ROI calculator with you.
Step 1: Decide what you want to outsource
We have clients that work with us in one area (say, web content writing) and others that work across multiple areas.
Your selection(s) depend on your business need, your company’s strategic goals, and the existing skills and team within your organization.
When you work with MarketPlane, we become an extension of your internal marketing, product management and sales staff.
Step 2: Specify the size of the project(s) to outsource
Projects can range from ‘small’ to ‘large’ in size. Typically, a ‘small’ project is one for a single-product company or startup while a ‘large’ project typically involves 3 or more products at an established company.
Alternatively, a mid-size company that completely outsources their marketing activities would also qualify as a ‘large’ project.
Of course, these terms are relative and actual figures will depend on the exact scope of work. However, we have found these levels to roughly hold true – because they assume a basic assessment of marketing workload per skill and role in hours based on the project nature and size.
Step 3: Specify your regional costs
This is a key function to set the underlying compensation expense levels for internal staff. Please let us know your regional cost level.
Calculating Your Results
With over 3 years of marketing project execution metrics, we have a good idea of the skills and time it takes to execute marketing projects with quality, creativity and timeliness. Each project is therefore broken down into specific hours of execution from a combined team with multiple roles and skills.
Why is outsourcing frequently less expensive than in-house?
Marketing workload at nearly all companies vary over time – while internal team sizes and costs are fixed. Marketing outsourcing with MarketPlane provides the flexibility to align workload and resources to optimize costs throughout the year.
Please note that our calculator makes the provision that your current marketing staff can absorb 15% of extra workload over and above their regular working hours.
Typical marketing projects include a diversity of skills that may not be fully loaded to justify staffing with an internal team. Marketing outsourcing removes any such inefficiencies by bringing in resources as required only for the time needed – and providing the right skills as well.
How MarketPlane can reduce your costs
MarketPlane standardizes cost of execution by offering a team of trained individuals who can hit the ground running and make an immediate difference to your project. There is no time lost in hiring, training and long ramp-up for in-house resources. By shortening time to execution and executing faster – we optimize overall costs.
Our customized results show both the cost savings and the workload estimates by typical roles for any combination of project areas and sizes. And when you consider that most marketing teams have downtime between big product launches and vacations – marketing outsourcing looks even more attractive.
What does the MarketPlane team gain?
The satisfaction of working on diverse business areas, using cutting-edge tools and concepts and helping multiple clients reach their business objectives – which in turn helps all of us personally develop our marketing acumen.
If you need a more detailed discussion on the underlying data to our calculator and how outsourcing may help your organization – please contact us.
