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Outsourcing makes sense
A September 2010 B2B marketing survey shows that more than 50% of all B2B marketing organizations outsource. For these companies, marketing outsourcing just makes sense. It fits their budget or skill set, and it can give them a much needed push during critical events like product launches.
When you outsource you can take advantage of the expertise marketing consultants have built in key marketing activities like social media, SEO, marketing analytics, or sales tools development. With their exposure to the industry, marketing consultants have mastered skills that may take an individual company years to accomplish.
A perfect fit for start ups
Outsourcing marketing is a great option for start ups, where committing to head counts and growing a marketing organization in house is often difficult to justify. For a start-up, outsourcing lets them get the right mix of skills across an agency team, compared to hiring 1-2 people with specific skill sets.
Start ups can also bring in a marketing agency to consult on strategy, messaging, and positioning. Using an outside party to review their marketing strategy, can be an invaluable process.
Outsourcing also equals flexibility
It’s not unusual for a marketing organization to need part-time assistance. Maybe they need someone to manage their marketing automation platform or support a new product launch. With outsourcing, you get a seasoned marketing person who fill gaps by drafting web copy, developing datasheets, or even executing your social media plan.
Outsourcing provides the skill set you need without the full-time hiring commitment and let’s you make the most of your marketing budget.
Both start ups and established companies can benefit from outsourcing their marketing activities to reduce overall expenses and to get the best talent for their marketing dollars.
