In my last blog post I talked about how you can keep your content marketing program on track, by overcoming the typical obstacles faced by B2B tech companies. That short list of obstacles included: content marketing is too time consuming, it doesn’t produce results, it’s simply too hard to do, or we can’t get organizational [...]
“We want to do content marketing!” Almost every day we talk to companies about some aspect content marketing. Whether it’s getting started with a new initiative or growing their content marketing assets, B2B tech companies seem to unanimously realize the value of providing valuable and informative content to their customers and prospects. And our experience is [...]
Let’s face it—with all of the information crossing our devices, desks, and computers on an hourly basis, and as much time as we spend online, it is easy to grow impatient with text heavy content and kludgy navigation. As marketers we need to remember that we are not the only suitors engaging our target prospects. [...]
