MarketPlane

We recently completed a successful email marketing campaign for one of our clients, and we thought it might be worthwhile to share some of the tactics and strategies we deployed. We classify a successful campaign as one that adds revenue to the pipeline. Its not just about key metrics such as high open and click [...]

With the explosion in the number of online tools to complement traditional methods of outreach – marketers now need to fine tune their strategy. Why use a megaphone when what is required is the one-on-one sharing of an insight with a prospect far along the buying cycle? Why look for larger crowds when you can [...]