MarketPlane

An easier approach to tracking web presence. A couple of weeks ago, we gave you our two cents on Piwik, an open source web analytics tool. Now, we’d like to share how we think Piwik lives up to it’s reputation as an alternative to Google Analytics (GA). As B2B marketing consultants, analyzing site traffic is [...]

Geva Perry and James Urquhart, the co hosts of the Overcast podcast, have begun an interesting discussion on the end of million dollar Enterprise sales except for the mega-vendors (IBM, HP, Oracle, SAP… et al). The combination of web downloadable or SaaS based ‘try and buy’ software delivery models, subscription based pricing, the rise of [...]