In a recent December 2008 study by B2B marketing research firm Marketing Sherpa, Email marketing to the in-house list ranks 2nd right after pay-per-click search ads in terms of lead generation ROI. While open and click through rates have been dropping slightly year over year (not surprising given the rising volume of email competing for [...]
In our earlier post we discussed the basics of evaluating the ROI of a technology purchase. Now let’s make that abstract discussion somewhat real by taking a deeper look into a case study for IT Management investments. You can also read our case study on the same topic. Typically, IT Management would cover multiple domains [...]
One of the main tests for any technology purchase today is its ability to deliver the targeted level of Return on Investment (ROI). Simply put, ROI is the estimated gains (or losses) that are the result of a given investment. Acquiring a new technology that can increase operational efficiency (and therefore reduce ongoing costs) or [...]
