MarketPlane

Prospect + Content = Sales Success The content you write for your Website is still one of the best ways to influence prospects. Afterall, it’s how most prospects find you the first time. We get a lot of questions from B2B marketers about how to better enable prospects and Web content to connect, so we [...]

For many, SEO is a four letter word referring to a daunting and painstaking process. The truth is it doesn’t have to be. I enjoyed a recent Duct Tape Marketing podcast called “Is SEO Copywriting Just Good Copywriting?” with Brian Clark, founder of copyblogger and Scribe, which offers interesting ideas about effective SEO copy. Here [...]