I stumbled across a couple of interesting polls this week pertaining to social media marketing. Pivot Conference surveyed a group of brand marketers targeting the 18-34 demographic and revealed that more than 87% of them will increase social media marketing spending in next 12 months. While the overall results indicate that these marketers are enjoying [...]
Thanks to the many avenues of social media integration, we now have more direct conduits to our prospects, clients and industry experts than ever before. And when nurtured consistently and strategically, this diverse group of individuals can help contribute valuable content for our business resources. Forrester Senior Analyst Tom Grant recently provided an interesting take [...]
Yes, it can be done. Social Media Marketing (SMM) is not a black hole in the marketing budget. And if you haven’t already started, its not too late to begin now. We see SMM everywhere and we see it done successfully. From our own work and conversations with clients and prospects, case studies we’ve seen [...]
As B2B tech marketing consultants, we spend a good deal of our time talking to companies about their product marketing strategies. Many companies we talk to are already engaged in social media marketing, however, a fair number are not. In most cases, these companies “plan to do social media marketing”, but haven’t had the time [...]
