Learn how to ‘cultivate’ an idea, not sell your PowerPoint. I spent some time on this Friday afternoon thumbing through one of my favorite books on creating presentations – Slide:ology The Art and Science of Creating Great Presentation, by Nancy Duarte. Doing so inspired me to check out her website for recent updates on her [...]
B2B companies have a story to tell A recent McKinsey Quarterly featured an interesting case study and interview with Jennifer Aaker and Andy Smith, the authors of The Dragonfly Effect. Using the example of how non-profits leverage social media with effective storytelling, they offer some helpful ways that companies can do the same. The concept [...]
The year of the visual message From this marketer’s perspective, one of the most interesting things to come out of 2010 was the incredible rise of the infographic. It seems like they were everywhere. The community focused Good Magazine, featured more than 70 different infographics in 2010 and Mashable, the widely popular ezine on digital media, [...]
