How far is your social reach? At MarketPlane, we devote a lot of time to managing social media strategies, and we’re always on the look out for tools to measure our social reach. During my research I came across Klout, a free web-based application for measuring social influence, and decided to check it out for [...]
Are you a B2B technology marketer exploring how to use Social Media to promote your company, products and brand? We invite you to watch our On Demand webinar, which covers the following key points: Why B2B marketers should build Social Media campaigns Best practices and case studies on social media successes from the B2B technology [...]
Last week, Gartner released a report discussing four different ways enterprises can use Twitter for business. The two obvious methods include “Direct,” where the company uses a Twitter account as a direct marketing and PR channel, and “Indirect,” where employees Tweet as representatives of the company.
In a Nielsen Online blog published last week, Twitter clocked in at a mind boggling 1,382% year-over-year growth rate. It’s seemingly everywhere and quickly becoming part of our daily culture. We read about it online, in newspapers, and it’s talked about on television. Kindergartner to senior citizen, by the end of 2008, we’d all heard [...]
