MarketPlane

Google recently introduced us to Instant Previews – the new and improved way of judging a site by a screenshot before ever having to click. Like most everyone in this information age, I spend a lot of time on the Internet. My work requires me to conduct online research on a consistent basis; the majority [...]

This post is all about conversion. We’ll assume you’re already getting traffic to your website through any number of mechanisms including SEO (organic & paid), advertising, media links, WOM (word-of-mouth), partner websites, etc. First question: are enough of your website visitors converting (doing what you intend them to do by taking some action)? If not, [...]